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Mark
Osborne
Chief Strategy Officer
Recognized by AdAge Magazine as a “Marketing Technology Trailblazer" (Top 25 in the world at using Data and Technology for Marketing), Mark Osborne brings decades of experience creating Revenue Systems that integrate Sales, Marketing, and Customer Success for SaaS, Technology, and B2B Services firms navigating long sales cycles and complex buying committees to secure large contracts. Mark is an influential communicator, relationship builder and team leader with hands-on experience researching markets and decision-makers, navigating competitive positioning, and executing Go-To-Market strategies that leverage creative content for Demand Generation, Lead Generation, and Revenue Growth through Account-Based Marketing, Sales, and Customer Advocacy programs. From building partnerships with Facebook or Google to data-driven analytics and media optimization, Mark makes his expertise in B2B Marketing and Sales accessible for the C-Suite and Marketing or Sales Leaders working to adapt to today’s challenging B2B landscape and create predictable success in their business. When not solving client problems, Mark enjoys sport fishing, Tiki drinks, and seeing the latest movies with his wife.
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28 August 2024 14:00 - 14:30
Your clients are killing your business - here's what to do about it: Revenue strategies for growth
In this session, Mark will be considering how some clients can cause more harm than good, what you can do to spot them, and how to ensure you're working with the right clients that will ensure you can propel your organization forward. Mark will delve into key strategic growth systems that, when implemented, act as a base for acceleration. - Attraction Systems: Attract more of the right prospects. Use ICP and buyer personas as a filter for the best opportunities so you are only going after the best ones. Use data & tech to identify them faster and engage them better. - Acceleration Systems: Accelerate your best opportunities through the sales-pipeline. Prioritizing your best opportunities gives you the resources to deliver 1:1 attention and focus on those best opportunities so you can win. - Activation Systems: Activate your best clients for faster renewals larger upsells and more referrals by using data and technology to predict churn and then engage them at the exact right time.

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