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Devora
Rogers
Chief Strategy Officer
Alter Agents
Devora Rogers is Chief Strategy Officer at Alter Agents where she leads executive client partnership, consultative insights and strategy. Strategy has been Devora's passion for more than a decade. She has led research teams, developed the methodology deployed for Google's groundbreaking ZMOT research, launched global offices, and worked with dozens of global brands including Gatorade, Nespresso, Snapchat, Pinterest, and Fortune Brands, among others. Devora is a regular public speaker at industry events and her TedX on the Future of Shopping and Retail has been viewed over 250,000 times.
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28 August 2024 11:45 - 12:15
Leading your growth strategy with thought leadership
Thought leadership is no longer a nice-to-have; it's a must-have for driving sustainable growth. This session will equip CSOs with the strategic frameworks and practical tools to harness the power of thought leadership to accelerate business growth. Discover how to position your organization as an industry innovator, build trust and credibility with key stakeholders, and ultimately, drive tangible business outcomes. Learn how to identify your organization’s unique value proposition, develop compelling narratives, and leverage multiple channels to amplify your message. This session will provide actionable insights and real-world examples to help you elevate your thought leadership game and achieve your growth objectives. Key takeaways: - Understand the critical role of thought leadership in driving business growth - Develop a robust thought leadership strategy aligned with your organization's goals - Identify and cultivate thought leaders within your organization - Create compelling content that resonates with your target audience - Measure and optimize your thought leadership efforts

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